![]() ![]() The fact that we’re all still here after the event that prompted the vault’s creation indicates that people won’t be rushing to raid its supplies any time soon, but should the end of the. After hearing the news, social media users have not been able to contain their excitement as they express their eagerness to try the new snack. While there was almost no chance that the asteroid would make contact (0.41% chance to be exact), a single tweet would change the trajectory of OREO forever. A concerned citizen, after hearing of the potential asteroid strike, tweeted “Who will save the OREOs?” It was then that OREO’s partner agencies, The Community and 360i, a dentsu agency, decided to act and protect the future inhabitants of Earth from a world without OREO goodness with the only logical conclusion: an OREO Doomsday Vault accompanied by a massive social campaign to comfort the world faced with (an almost non-existent) impending threat. This cross-agency, integrated campaign jumps on a worldly event by playfully creating social buzz and taking swift and measured action to protect OREO cookies at any length, all while inviting fans and other brands to get on the fun. Oreo also stressed that anyone who attempts to enter the vault before a doomsday event will be met with a passcode and Sven, the human head of security. By Tim Nelson Published on OctoPhoto: Oreo 2020 has been a historically awful year, but it isn't the end of the world at least not literally. The asteroid actually does not pose a huge threat to humanity or its cookies on Earth, but it is still heartening to know the fact that there will still be room for the much loved Oreo cookies should the asteroid ever hit.During an already catastrophic year, NASA reported that an asteroid (officially Asteroid 2018VP1) traveling through space was heading towards the Earth’s general direction. Inspired by the Global Seed Vault in Svalbard, Norway, The Community ventured up to the Arctic Circle and built a real apocalypse-proof vault to safeguard Oreos. Oreo has built a vault to protect its cookies and recipes in the event of a major catastrophe. Food News and Trends Oreo Built a Doomsday Vault in Norway to Keep the Cookie Recipe Safe It's like the Global Seed Vault, but actually important. The mylar layer is also impervious to different chemical reactions, air and moisture, and can keep the cookies really fresh even after a number of years have passed. It seems like the answer is that the Oreo company will save itself! According to Oreo's statement some time last friday, as another layer of precaution, the Oreo packets were also wrapped in mylar, which is built to be able to withstand an extreme temperature of -80 degrees all the way to 300 degrees Fahrenheit Read Also: Philippine's First Rocket Company 'Orbitx' Joins the Race to Space With Biofuel: Seeks $2M Investment The tweet asked a question that should the asteroid reach Earth before the elections, who would save the Oreos? I wonder who will save the oreos? - Olivia Gordon October 3, 2020 The Global Oreo Vault project was apparently kicked off by a certain cookie fan called Olivia Gordon's offhand tweet back on October 3. The advertising agency is part of the agency network: Publicis and holding company: Publicis Groupe. The vault is said to be located at 78☀8'58.1"N, 16☀1'59.7"E which is somewhere not too far from the Svalbard Global Seed Vault. 6 items Credits This 2020 Clio Awards Bronze winning entry titled The OREO Doomsday Vault was entered for Oreo by the community, Miami. Inspired by the Global Seed Vault in Svalbard, Norway, The Community ventured up to the Arctic Circle and built a real apocalypse-proof vault to safeguard Oreos for all eternity. Oreo vault's location and what temperatures can it withstand When a fan let Oreo know that, on top of the pandemic and the US presidential election, an asteroid was coming towards the Earth, the brand couldn’t take any chances. ![]() A video shows an actor's portrayals along with one real astronomer showing off the legendary vault. ![]() The vault located in the Arctic was actually meant to preserve the whole world's botanical legacy against both the unforeseeable natural or even man-made disasters.Īlthough Oreo's version is much smaller, it still shows that the cookie company is well committed to actually ride out on this truly epic PR stunt. At that time, the brand released a video giving fans a glimpse of what the vault looks like. The entire vault design was actually inspired by a specific famous seed vault located in the Arctic. The news about Oreo having a doomsday vault first surfaced online in 2020. We then revealed the OREO Doomsday Vault project on Twitter and. This 2020 Clio Awards Bronze winning entry titled The OREO Doomsday Vault was entered for Oreo by the community, Miami. What was the Oreo cookie vault modeled after? We began teasing the idea on social and then went dark something OREO has never done. ![]()
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